Living green has lately become a very heated topic in the media throughout the entire world. Industries that focus on environmentally safe products can create new jobs and develop new energy sources to replace fossil fuels. At the end of the day nevertheless, the green economy is destined to be determined by consumers who're going to be purchasing green solutions. So at this time it'd be good to look at this question: "Why do people go green"?
The question is something I ask myself personally and I try to understand people's frame of mind. Well, I thought that most people which go green probably do so due to the fact they realise the effect we are having on the environment. Or it's possible that many people are interested in the latest green solutions. A third legitimate reason is that people imagine that money can be saved by going green although that there is an initial cost to do it.
Despite what seem like common sense answers, the truth is quite different as per a Wall Street Journal article. The true answer is simply pressure from respected peers. That's all there exists, simply simple peer pressure.
An experiment was executed where two placards were set up in the lodge restrooms. Both placards encouraged guests to reuse the shower towels instead of having it sent for cleaning. On at least one of the placards it said "Show your admiration for the natural world". The additional one said "Join your fellow guests in helping to spare the environment". In summary 75% of people did engage in the towel reusing programme, which is a acceptable amount in itself. But the card that obtained the best results was the second card stating to work with the other guests. In a follow up test result, the second card was modified to read "75% of guests making use of this room reused their bathroom towels". This sign made far more people reuse his or her towels.
Peer pressure works very well in this situation just like other things in life. It seems as if just saying that one can help to save the environment is not enough however to say everyone is doing it will certainly cause people to make a change.
The study and its effects give good insight on how companies should approach their marketing efforts. That feeling of guilt caused by peer pressure has many people taking action as a result where they would not have accomplished anything otherwise. And so the best option to sell a green product is to make the consumer feel guilty for not doing it. It's quite likely that companies will certainly use a similar tactic completed in the experiment.
I was quite suprised at what the results of the study confirmed. However , when I seriously think about it, it really not all that suprising. I guess people psychologically adapt to what others do because it may be easier or we simply don't want to be viewed as different.
That's it, the real reason why many people might want to live green. Undoubtedly people go green for the other reasons I mentioned, nonetheless it's somewhat surprising to watch lots go green as a result of peer pressure.
Deciding to live an eco-friendly life-style is definitely a good idea. To support, use renewable energy through thermodynamics.
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